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description: An ecosystem of endless possibilities
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# Business Model

The Nemesis aims to create a **free place** where users can **interact, explore,** and **take part in engaging activities** within a shared virtual space.

Our business model revolves around **offering virtual assets, experiences,** and **services**, while also enabling users to **create, own,** and **monetise their digital assets**.

Our main segments are the following:

* **B2C: Users** seeking **new** **experiences** and **Creators** interested in **building** and **monetising** their own virtual creations within our platform. Revenues come from:
  1. [**Marketplace**](../technology/marketplace): in-game transactions to buy **3D assets,** [**inventory**](play-and-earn-ecosystem/in-game-assets/inventory) **items** and **seasonal passes**;
  2. [**NFTs**](../crypto-assets/nfts): Direct and secondary sales of [**Lands**](../crypto-assets/nfts/lands)**,** [**Companions**](../crypto-assets/nfts/s1-companions), [**RC-NITRO**](../crypto-assets/nfts/rc-nitro) and **Special Collections**;
* **B2B:** **Brands** and **Companies** looking to establish their presence for **marketing purposes** with the aim to increase **user engagement** and improve **Brand awareness** and **storytelling**. Revenues are derived from the creation of **branded experiences** and events;
* **Marketing Agencies**: agencies looking for **innovative experiences** for their customers. Revenues come from [**subscriptions, certification program**](creators)[**me**](creators)**,** dedicated special bundles.

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